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| Dialogue in the Dark: Social Enterprise in China - Teaching Note |
| 作者姓名：Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf |
| 商品類型： | 商品編號：8B14M103 |
| 出版日期：2014/05/08 | 內容長度：8 頁 |
Teaching note for product 9B14M103.
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| Dialogue in the Dark: Social Enterprise in China |
| 作者姓名：Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf |
| 商品類型：Case (Field) | 商品編號：9B14M103 |
| 出版日期：2014/05/08 | 內容長度：12 頁 |
The founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.<br><br>The CEO needed to figure out how to introduce .....more
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| Israeli Wines in China: Reaching for New Heights |
| 作者姓名：Ilan Alon; Jennifer Dugosh; Meredith Lohwasser |
| 商品類型：Case (Field) | 商品編號：9B14M006 |
| 出版日期：2014/05/05 | 內容長度：21 頁 |
In 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Chinese .....more
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| Israeli Wines in China: Reaching for New Heights - Teaching Note |
| 作者姓名：Ilan Alon; Jennifer Dugosh; Meredith Lohwasser |
| 商品類型： | 商品編號：8B14M006 |
| 出版日期：2014/05/05 | 內容長度：11 頁 |
Teaching note for product 9B14M006.
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| Israeli Wines in China: Reaching for New Heights - Presentation |
| 作者姓名：Ilan Alon; Jennifer Dugosh; Meredith Lohwasser |
| 商品類型： | 商品編號：5B14M006 |
| 出版日期：2014/05/05 | 內容長度：0 頁 |
PowerPoint presentation for product 8B14M006.
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| Brand Israel: Marketing in Crisis |
| 作者姓名：Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh |
| 商品類型：Case (Field) | 商品編號：9B13A016 |
| 出版日期：2014/03/14 | 內容長度：10 頁 |
Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett .....more
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| Brand Israel: Marketing in Crisis - Teaching Note |
| 作者姓名：Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh |
| 商品類型： | 商品編號：8B13A016 |
| 出版日期：2014/03/14 | 內容長度：10 頁 |
Teaching note for product 9B13A016.
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| Branding Orlando For Global Competitiveness - PowerPoint Presentation for Instructor |
| 作者姓名：Ilan Alon; Jennifer Dugosh; Meredith Lohwasser |
| 商品類型： | 商品編號：5B12A043 |
| 出版日期：2013/08/01 | 內容長度：730 頁 |
PowerPoint presentation for product 8B12A043.
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| Orlando International Airport: Landing International Airline Business - Teaching Note |
| 作者姓名：Ilan Alon; Meredith Lohwasser; Jennifer Dugosh |
| 商品類型： | 商品編號：8B13M070 |
| 出版日期：2013/07/31 | 內容長度：6 頁 |
Teaching note for product 9B13M070.
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| Orlando International Airport: Landing International Airline Business |
| 作者姓名：Ilan Alon; Meredith Lohwasser; Jennifer Dugosh |
| 商品類型：Case (Pub Mat) | 商品編號：9B13M070 |
| 出版日期：2013/07/31 | 內容長度：12 頁 |
Each year, Orlando International Airport serviced more than 35 million passengers. Many were attracted to Orlando, Florida, for tourism, vacations and fun, as the area was home to some of the most popular theme parks in the United States. Others travelled to Orlando on business, as the area had attracted international companies, and domestic companies had a growing presence in other countries. The airport needed to continue to attract new airlines .....more
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