| Hoodgoods: The Use of an Entrepreneurial Pivoting Strategy by a Digital Start-up |
| 作者姓名：Jeff Yu-Jen Chen, Udo Osuigwe, Cara Bouwer |
| 商品類型：Case (Field) | 商品編號：W36711 |
| 出版日期：2024/10/18 | 內容長度：8 頁 |
Online grocery shopping and two-sided platform businesses are on the rise in South Africa. In 2020, shortly before South Africa went into lockdown as a result of the outbreak of the COVID-19 pandemic, Sadaf Vahedna established a digital venture called Hoodgoods with seven cofounders. As the company name suggests, the business aimed to connect customers with small retail businesses around their neighbourhoods. Three years later, the cofounders faced .....more
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| Hoodgoods: The Use of an Entrepreneurial Pivoting Strategy by a Digital Start-up - Teaching Note |
| 作者姓名：Jeff Yu-Jen Chen, Udo Osuigwe, Cara Bouwer |
| 商品類型： | 商品編號：W36712 |
| 出版日期：2024/10/18 | 內容長度：12 頁 |
Teaching note for product W36711.
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