| Collision Course: Selling European High Performance Motorcycles in Japan - Teaching Note |
| 作者姓名：Jeff Hicks; Derek Lehmberg |
| 商品類型： | 商品編號：8B12M025 |
| 出版日期：2012/03/04 | 內容長度：13 頁 |
Teaching note for product 9B12M025.
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| Collision Course: Selling European High Performance Motorcycles in Japan |
| 作者姓名：Jeff Hicks; Derek Lehmberg |
| 商品類型：Case (Gen Exp) | 商品編號：9B12M025 |
| 出版日期：2012/03/04 | 內容長度：15 頁 |
In 2006, the Japanese subsidiary of Tommasi Motorcycles, an Italian manufacturer of high-end motorcycles, was implementing a new customer data application to help its motorcycle dealerships increase the effectiveness of their sales and marketing activities. Horizon LLP, a consulting firm, was Tommasi’s global implementation partner for the application. To identify any dealer concerns regarding the new system, Tommasi Japan had brought in additional .....more
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