The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note |
作者姓名:Kirk Kristofferson, Janice Zolf, Mike Rosenbaum |
商品類型: | 商品編號:W27079 |
出版日期:2022/06/06 | 內容長度:17 頁 |
Teaching note for product W27078.
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The Chosen One: The Digital Distribution Dilemma at Fitz Games |
作者姓名:Kirk Kristofferson, Janice Zolf |
商品類型:Case (Field) | 商品編號:W27078 |
出版日期:2022/06/06 | 內容長度:11 頁 |
In 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through .....more
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Jill's Table: Digitizing a Retail Legacy |
作者姓名:Raymond Pirouz; Janice Zolf |
商品類型:Case (Field) | 商品編號:9B14A002 |
出版日期:2014/03/20 | 內容長度:12 頁 |
The founder of a bricks-and-mortar kitchen accessories retail store, Jill's Table, is considering the expansion of her existing information-based website to an e-commerce presence, but wonders whether the factors that have led to her current success can be replicated in the virtual world. Students are asked to make decisions related to translating brand values from the real world to the virtual world; overcoming technological hurdles; addressing .....more
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Jill's Table: Digitizing a Retail Legacy - Teaching Note |
作者姓名:Raymond Pirouz; Janice Zolf |
商品類型: | 商品編號:8B14A002 |
出版日期:2014/03/20 | 內容長度:3 頁 |
Teaching note for product 9B14A002.
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