| Marks and Spencer Enters China |
| 作者姓名：Jane Menzies; Ilan Alon; Jennifer Dugosh |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A036 |
| 出版日期：2013/02/26 | 內容長度：18 頁 |
Marks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from ￡800 million to ￡1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. .....more
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| Marks and Spencer Enters China - Presentation |
| 作者姓名：Ilan Alon; Jane Menzies; Jennifer Dugosh |
| 商品類型：Supplement | 商品編號：5B12A036 |
| 出版日期：2013/02/25 | 內容長度：195 頁 |
Presentation for product 8B12A036.
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| Marks and Spencer Enters China - Teaching Note |
| 作者姓名：Jane Menzies; Ilan Alon; Jennifer Dugosh |
| 商品類型：Note | 商品編號：8B12A036 |
| 出版日期：2013/02/25 | 內容長度：13 頁 |
Teaching note for product 9B12A036.
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