| FIJI Water and Corporate Social Responsibility - Green Makeover of Greenwashing? - Teaching Note |
| 作者姓名：James McMaster; Jan Nowak |
| 商品類型： | 商品編號：8B09A08 |
| 出版日期：2009/05/13 | 內容長度：11 頁 |
Teaching note for product 9B09A008.
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| FIJI Water and Corporate Social Responsibility - Green Makeover or Greenwashing? |
| 作者姓名：James McMaster; Jan Nowak |
| 商品類型：Case (Pub Mat) | 商品編號：9B09A008 |
| 出版日期：2009/05/13 | 內容長度：21 頁 |
This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited, the first company in Fiji extracting, bottling and marketing, both domestically and internationally, artesian water coming from a virgin ecosystem found on Fiji's main island of Viti Levu. The case reviews the growth and market expansion of this highly successful company with the brand name FIJI Natural .....more
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