| Ben & Jerry's - Japan - Teaching Note |
| 作者姓名：James M. Hagen |
| 商品類型： | 商品編號：8A99A37 |
| 出版日期：2000/04/13 | 內容長度：6 頁 |
Teaching note for product 9A99A037.
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| Ben & Jerry's - Japan |
| 作者姓名：James M. Hagen |
| 商品類型：Case (Field) | 商品編號：9A99A037 |
| 出版日期：2000/04/13 | 內容長度：17 頁 |
The CEO of Ben & Jerry's Homemade, Inc. needed to give sales and profits a serious boost; despite the company's excellent brand equity, it was losing market share and struggling to make a profit. The company's product was on store shelves in all U.S. states, but efforts to enter foreign markets had only been haphazard with non-U.S. sales accounting for just three per cent of total sales. The CEO needed to focus serious attention on .....more
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