| Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market |
| 作者姓名：Jake Girard; Peter Voyer; Gerry Kerr |
| 商品類型：Case (Field) | 商品編號：9B20A003 |
| 出版日期：2020/01/16 | 內容長度：14 頁 |
Tetra Bio-Pharma (Tetra) was a new firm operating in a murky but promising industry—cannabinoid-derived pharmaceutical products. But, the firm had been so involved in navigating drug development and approval processes that it had lost track of its identity. The firm did not define itself initially, and with its rapid growth, shifting strategies, evolving competencies, and plethora of alliances, Tetra needed a stronger focus. Adding to the turmoil, .....more
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| Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market - Teaching Note |
| 作者姓名：Peter Voyer; Gerry Kerr; Jake Girard |
| 商品類型： | 商品編號：8B20A003 |
| 出版日期：2020/01/16 | 內容長度：12 頁 |
Teaching note for product 9B20A003.
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