Teaching note for product W38854.

In March 2023, the owner and managing director of PrintOxe struggled to find a way forward that would help the business recover from its declining profitability. PrintOxe was among the longest-standing e-commerce sellers of compatible printer accessories in Canada. For several years, PrintOxe reached millions of dollars in revenues and six-figure profits. But fierce competition due to the market’s ease of entry, coupled with the harsh supply chain .....more

The founder of Zentein Nutrition Inc. needed a short-term plan for 2023 to maximize his goals for business growth and customer reach. The company was based in London, Ontario and provided natural, simple, healthy, and nutritious food alternatives to an affluent, health-conscious, and health-knowledgeable customer base. Its competitors included many large companies in a highly competitive and fragmented market, but the company had a competitive edge .....more

Teaching note for product W35174.