| American Fast Food In Korea (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; Jaechul Jung; Hun-Hee Kim |
| 商品類型：Translation | 商品編號：9B03MT16 |
| 出版日期：2007/02/23 | 內容長度：12 頁 |
A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers .....more
|
| American Fast Food In Korea |
| 作者姓名：Paul W. Beamish; Jae C. Jung;Hun-Hee Kim |
| 商品類型：Case (Pub Mat) | 商品編號：9B03M016 |
| 出版日期：2003/02/04 | 內容長度：12 頁 |
A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers .....more
|