Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case 9A91L008).

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case 9A91L008).

Four senior executives reflect on the changes the company has made since the collapse of the project to build a state of the art pulp mill. Have they learned how to deal with the continuing challenges of environmental communications? (This is a sequel to Noranda: Environmental Communication (A), case 9A91L007.)