| Cameron Auto Parts (A) - Teaching Note |
| 作者姓名：Paul W. Beamish; Harold Crookell |
| 商品類型： | 商品編號：8B16M043 |
| 出版日期：2016/03/24 | 內容長度：7 頁 |
Teaching Note for product 9B16M043.
|
| Cameron Auto Parts (B) - Teaching Note |
| 作者姓名：Paul W. Beamish; Harold Crookell |
| 商品類型： | 商品編號：8B16M044 |
| 出版日期：2016/03/24 | 內容長度：6 頁 |
Teaching note for product 9B16M044.
|
| Cameron Auto Parts (A) |
| 作者姓名：Paul W. Beamish; Harold Crookell; |
| 商品類型：Case (Field) | 商品編號：9B16M043 |
| 出版日期：2016/03/24 | 內容長度：9 頁 |
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A sequel to this case is available, titled Cameron Auto Parts (B), 9B16M044.
|
| Cameron Auto Parts (B) |
| 作者姓名：Paul W. Beamish; Harold Crookell; |
| 商品類型：Supplement | 商品編號：9B16M044 |
| 出版日期：2016/03/24 | 內容長度：8 頁 |
Supplement for Cameron Auto Parts (A), 9B16M043.
|
| Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Simplified Chinese) |
| 作者姓名：Paul W. Beamish; Harold Crookell; |
| 商品類型：Case (Field) | 商品編號：9B16MC044 |
| 出版日期：2016/03/24 | 內容長度：8 頁 |
In 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether .....more
|