| Green Monday: Flexitarianism, Innovation, and Endorsement - Teaching Note |
| 作者姓名：Hang Yee Rosette Leung, Hugh Thomas, Hanni Jie, Pong Yuen Howard Lam |
| | 商品編號：W27824 |
| 出版日期：2022/11/07 | 內容長度：11 頁 |
Teaching note for product W27823.
|
| Green Monday: Flexitarianism, Innovation, and Endorsement |
| 作者姓名：Hang Yee Rosette Leung, Hugh Thomas, Hanni Jie, Pong Yuen Howard Lam |
| 商品類型：Case (Field) | 商品編號：W27823 |
| 出版日期：2022/11/07 | 內容長度：18 頁 |
The Green Monday Group was co-founded in 2012 by Hong Kong entrepreneur David Yeung. Capitalizing on the developing global sustainability movement and the market opportunity from growth in flexitarianism, Yeung acquired a research and development company to innovate a plant-based pig meat product, OmniPork. Through product innovation, global distribution, and celebrity endorsement, Yeung was determined to bring OmniPork to global markets. He announced .....more
|