| Beanz Versus Starbucks: Personality in a Cup! - Teaching Note |
| 作者姓名：Edward Gamble; Peter W. Moroz; Stewart Thornhill; Haley Beer |
| 商品類型： | 商品編號：8B12M051 |
| 出版日期：2012/05/15 | 內容長度：7 頁 |
Teaching note for product 9B12M051.
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| Beanz Versus Starbucks: Personality in a Cup! |
| 作者姓名：Edward Gamble; Peter W. Moroz; Stewart Thornhill; Haley Beer |
| 商品類型：Case (Field) | 商品編號：9B12M051 |
| 出版日期：2012/05/15 | 內容長度：14 頁 |
Beanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. It is operating in a market with high rivalry (11 other coffee businesses in a two-block radius). The economy in Prince Edward Island has seen several diners, restaurants, and coffee shops close their doors within the past few years, while simultaneously drawing in large corporate businesses such as Starbucks and Running Room. Beanz has thus far survived the major .....more
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