| Dalian RiQian Motor: Specialization or Diversification? - Teaching Note |
| 作者姓名：Haifen Lin, Zonglong Wang, Xiangtong Liu, Xiaobin Zuo, Yunshi Li |
| 商品類型： | 商品編號：W34844 |
| 出版日期：2024/09/02 | 內容長度：8 頁 |
Teaching note for product W34843.
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| Dalian RiQian Motor: Specialization or Diversification? |
| 作者姓名：Haifen Lin, Zonglong Wang, Xiangtong Liu, Xiaobin Zuo, Yunshi Li |
| 商品類型：Case (Field) | 商品編號：W34843 |
| 出版日期：2024/09/02 | 內容長度：7 頁 |
RiQian Motor was a Chinese company focusing on the development of wheel motors for mining machinery. Its long-term track record with providing high-quality products and service had won the trust and favour of its many clients. In 2016, the mining machinery industry began to focus on the production of electric vehicles. RiQian Motor invested in this new direction, but as of 2018, it was suffering losses in this new area. RiQian Motor was faced with .....more
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