| FOTILE: High-End Strategic Renewal |
| 作者姓名：Haifen Lin, Can Xu, Xiangtong Liu, Zhaoqian Cheng |
| 商品類型：Case (Field) | 商品編號：W44177 |
| 出版日期：2025/08/05 | 內容長度：11 頁 |
FOTILE Group (FOTILE), established in 1996 in Zheijiang, China, was a leading manufacturer in the country’s high-end kitchen-appliance market. However, it had seen stagnant growth in recent years owing to the downturn of the country’s real-estate industry and decreased demand for built-in kitchen appliances. To overcome its predicament, FOTILE had transformed itself through initiatives such as brand reinvention, business refocusing, and cultural symbiosis, .....more
|
| FOTILE: High-End Strategic Renewal - Teaching Note |
| 作者姓名：Haifen Lin, Can Xu, Xiangtong Liu, Zhaoqian Cheng |
| 商品類型： | 商品編號：W44178 |
| 出版日期：2025/08/05 | 內容長度：20 頁 |
Teaching note for product W44177.
|