| Air France-KLM: A Strategy for the European Skies |
| 作者姓名：Paul Marchand, Gwyneth Edwards |
| 商品類型：Case (Pub Mat) | 商品編號：W25116 |
| 出版日期：2021/09/20 | 內容長度：15 頁 |
In January 2019, the chief executive officer (CEO) of the French air transport group Air France–KLM SA (Air France–KLM) was tasked with developing the firm’s vision for the upcoming meeting of the board of directors. Faced with several challenges, such as low profitability, falling prices, and increasing competition, Air France–KLM had gone from leading the European market in 2004 to fourth position in 2019. At the same time, the European air transport .....more
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| Air France-KLM: A Strategy for the European Skies - Teaching Note |
| 作者姓名：Paul Marchand, Gwyneth Edwards |
| 商品類型： | 商品編號：W25117 |
| 出版日期：2021/09/20 | 內容長度：23 頁 |
Teaching note for product W25116.
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| Uber Technologies: Wrongdoing and Corporate Reputations - Teaching Note |
| 作者姓名：Gwyneth Edwards; Andrea Kim; Michael Carney |
| 商品類型： | 商品編號：8B20M221 |
| 出版日期：2021/01/18 | 內容長度：14 頁 |
Teaching note for product 9B20M221.
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| Uber Technologies: Wrongdoing and Corporate Reputations |
| 作者姓名：Gwyneth Edwards; Andrea Kim; Michael Carney |
| 商品類型：Case (Pub Mat) | 商品編號：9B20M221 |
| 出版日期：2021/01/18 | 內容長度：11 頁 |
In September 2017, Uber Technologies Inc. hired a new chief executive officer with instructions to prepare the company for an initial public offering and repair its internal culture and reputation. By the end of 2019, however, the company’s past wrongdoings were continuing to haunt the organization. The new leader had to deal with ongoing legal issues related to driver classification and a new ruling in the US state of California that would require .....more
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| McGill St Laurent: Growing a Commodities Trading Firm - Teaching Note |
| 作者姓名：Gwyneth Edwards; Jesse Prent; Raymond L. Paquin |
| 商品類型： | 商品編號：8B20M116 |
| 出版日期：2020/06/17 | 內容長度：16 頁 |
Teaching note for product 9B20M116.
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| McGill St Laurent: Growing a Commodities Trading Firm |
| 作者姓名：Jesse Prent; Gwyneth Edwards; Raymond L. Paquin |
| 商品類型：Case (Field) | 商品編號：9B20M116 |
| 出版日期：2020/06/17 | 內容長度：14 頁 |
In May 2018, Philippe Boisclair, business owner and president of McGill St Laurent (MSL), sought to grow the firm and increase annual profitability by CA$35 million by 2020. MSL was a medium-sized commodities trading firm with interests in wood, grain, and energy. Founded in 2009 by two business school graduates and veterans of the lumber industry, MSL had enjoyed significant growth. The company had not only expanded into grain and energy trading .....more
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| Technologies Ecofixe: Green Wastewater Treatment for Africa - Teaching Note |
| 作者姓名：Gwyneth Edwards; Roxanne Lavoie-Drapeau |
| 商品類型： | 商品編號：8B20M079 |
| 出版日期：2020/05/05 | 內容長度：9 頁 |
Teaching note for product 9B20M079.
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| Technologies Ecofixe: Green Wastewater Treatment for Africa |
| 作者姓名：Roxanne Lavoie-Drapeau; Gwyneth Edwards |
| 商品類型：Case (Field) | 商品編號：9B20M079 |
| 出版日期：2020/05/05 | 內容長度：14 頁 |
In September 2018, Marisol Labrecque, president of Technologies Ecofixe Inc. (Technologies Ecofixe), was heading to Ain Taoujdate, Morocco, in order to supervise the installation of the company’s second ECOFIXE system in Africa. Technologies Ecofixe was a small, socially responsible Quebecois company that had developed and commercialized a cost-effective system for the treatment of wastewaters in aerated ponds. With her eye on Africa’s ever-expanding .....more
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| Haiti: Energizing Socio-Economic Reform - Teaching Note |
| 作者姓名：Gwyneth Edwards; Rene Jean-Jumeau |
| 商品類型： | 商品編號：8B17M046 |
| 出版日期：2017/03/21 | 內容長度：15 頁 |
Teaching Note for product 9B17M046.
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| Haiti: Energizing Socio-Economic Reform |
| 作者姓名：Gwyneth Edwards; Rene Jean-Jumeau; |
| 商品類型：Case (Field) | 商品編號：9B17M046 |
| 出版日期：2017/03/21 | 內容長度：12 頁 |
The minister of Haiti’s Department of Energy Security needed to prepare a presentation for the country’s prime minister that proposed a solution for transforming Haiti’s energy infrastructure. Haiti wanted to attract foreign direct investment that would spur socio-economic reform; however, the opportunities depended on a solid energy infrastructure providing reliable electricity to businesses, which Haiti did not have. Also, the residents of Haiti .....more
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