Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers - Teaching Note |
作者姓名:Helena Barnard; Gwen Ansell |
商品類型: | 商品編號:8B12M095 |
出版日期:2012/06/11 | 內容長度:6 頁 |
Teaching note for product 9B12M095.
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Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers |
作者姓名:Helena Barnard; Gwen Ansell |
商品類型:Case (Pub Mat) | 商品編號:9B12M095 |
出版日期:2012/06/11 | 內容長度:11 頁 |
Capitec Bank was a new bank established at the end of apartheid to offer banking services and loans to the large numbers of low-income potential customers newly opened to economic progress and aspiration by the end of the discriminatory system. The banking context was dominated by four major and long-established banks characterized by conservative legacy practices. Capitec planned to create an innovative offering to serve the low-income market and .....more
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