The senior account executive of Fernlea Flowers Limited was considering a proposed sales and distribution relationship with Price Chopper. Fernlea had been proceeding with plans for a New York State greenhouse, warehouse, and shipping facility for some time now, and was counting on the production and distribution capabilities of the new facility to support its ambitious sales expansion strategy throughout the northeastern U.S. Now, the company has .....more

Teaching note for product 9A99M019.

A group of Trojan Technologies Inc. employees grappled with the issue of how to structure the business to effectively interact with their customers and manage the company's dramatic growth. The London, Ontario manufacturer of ultraviolet water disinfecting systems believed that strong customer service was key to its recent and projected growth, and had come to the realization that changes would have to be made to continue to achieve both simultaneously. .....more