| Gorenje D.D.: A Slovenian Manufacturer Confronts the European Market - Teaching Note |
| 作者姓名：Gerald Zeitz; Ales Brglez; Irena Vodopivec |
| 商品類型：Note | 商品編號：8B04M41 |
| 出版日期：2004/06/24 | 內容長度：7 頁 |
Teaching note for product 9B04M041.
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| Gorenje D.D.: A Slovenian Manufacturer Confronts the European Market |
| 作者姓名：Gerald Zeitz; Ales Brglez; Irena Vodopivec |
| 商品類型：Case (Field) | 商品編號：9B04M041 |
| 出版日期：2004/06/24 | 內容長度：12 頁 |
Gorenje D.D. is a kitchen appliance manufacturer located in the small town of Velenje, in Slovenia, a newly independent country that separated from Yugoslavia in 1991. Simultaneous with gaining independence, Slovenia also underwent a change from the unique market socialism that had characterized socialist Yugoslavia, to free enterprise capitalism. Furthermore, manufacturing firms in Slovenia had produced largely for the Yugoslav market, while after .....more
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