| First Caribbean International Bank: The Marketing and Branding Challenges of a Start-Up - Teaching Note |
| 作者姓名：Gavin Chen; Derrick Deslandes |
| 商品類型： | 商品編號：8B05A12 |
| 出版日期：2005/08/31 | 內容長度：7 頁 |
Teaching note for product 9B05A012.
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| FirstCaribbean International Bank: The Marketing and Branding Challenges of a Start-up |
| 作者姓名：Gavin Chen; Derrick Deslandes |
| 商品類型：Case (Field) | 商品編號：9B05A012 |
| 出版日期：2005/06/22 | 內容長度：17 頁 |
FirstCaribbean International Bank was the new banking entity created from the combination of the Caribbean operations of two foreign banks, Barclays Bank plc of the United Kingdom and headquarters in London, England and CIBC - formally the Canadian Imperial Bank of Commerce - of Canada and headquartered in Toronto, Ontario. A marketing team was formed with the specific responsibility of developing the marketing function and the brand strategy, as .....more
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