| VTION AdTech disrupting the cookie-less world - Teaching Note |
| 作者姓名：Gaurav Kumar, Ritu Srivastava, Meeta Dasgupta |
| 商品類型： | 商品編號：W37202 |
| 出版日期：2024/08/23 | 內容長度：8 頁 |
Teaching note for product #
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| VTION AdTech: Disrupting the Cookie-Less World |
| 作者姓名：Gaurav Kumar, Ritu Srivastava, Meeta Dasgupta |
| 商品類型：Case (Field) | 商品編號：W37201 |
| 出版日期：2024/08/23 | 內容長度：13 頁 |
Manoj Dawane founded an advertising technology (AdTech) start-up in Delhi, India in 2020 that provided digital consumer behaviour intelligence for targeted digital advertising without using third-party internet cookies. His patented technology solved the issue of personal data privacy created by cookie-based targeting. His unique competitive advantage would not last long and he faced three dilemmas. First, to define a clear business model that would .....more
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