| REDnote: An Internationalization Opportunity |
| 作者姓名：Francis Sun |
| 商品類型：Case (Pub Mat) | 商品編號：W43142 |
| 出版日期：2025/05/13 | 內容長度：14 頁 |
In early 2025, the looming ban of the popular social media application TikTok in the US prompted hundreds of thousands of American TikTok users to flood into REDnote, a Chinese social media application that was similar to TikTok but defaulted to the Mandarin Chinese language. Labelled with the “TikTok refugees” hashtag, these newcomers overcame language and other sociocultural barriers to communicate with local Chinese users in the application, considering .....more
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| REDnote: An Internationalization Opportunity - Teaching Note |
| 作者姓名：Francis Sun |
| | 商品編號：W43143 |
| 出版日期：2025/05/13 | 內容長度：10 頁 |
Teaching note for product W43142.
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