| A Speed Race: Benelli and QJ Compete in the International Motorbike Arena - Teaching Note |
| 作者姓名：Francesca Spigarelli; Ilan Alon; William Wei |
| 商品類型：Note | 商品編號：8B09M97 |
| 出版日期：2009/12/23 | 內容長度：18 頁 |
Teaching note for product 9B09M097.
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| A Speed Race: Benelli and QJ Compete in the International Motorbike Arena |
| 作者姓名：Francesca Spigarelli; Ilan Alon; William Wei |
| 商品類型：Case (Field) | 商品編號：9B09M097 |
| 出版日期：2009/12/23 | 內容長度：16 頁 |
In 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, .....more
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