| Naked Retreats: Evolution of a Brand |
| 作者姓名：Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei Wu |
| 商品類型：Case (Field) | 商品編號：9B18A059 |
| 出版日期：2018/10/19 | 內容長度：14 頁 |
Naked Retreats, a hotel management company that adhered to a localized brand positioning strategy, made its debut in the Chinese hotel market in 2007. To allow customers to experience the restorative effects of closeness to nature, it launched Naked Stables, the first resort in China to have obtained a Leadership in Environmental Energy Design (LEED) Platinum certification. The founder of Naked Retreats, Grant Horsfield, was a South African who felt .....more
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| Naked Retreats: Evolution of a Brand - Teaching Note |
| 作者姓名：Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei Wu |
| 商品類型： | 商品編號：8B18A059 |
| 出版日期：2018/10/19 | 內容長度：12 頁 |
Teaching note for product 9B18A059.
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