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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
作者姓名:Victor Quinones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer Catinchi
商品類型:Case (Field)商品編號:9B09A020
出版日期:2009/08/27內容長度:10 頁

Two inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, they .....more