| Aspire Food Group: Marketing a Cricket Protein Brand - Teaching Note |
| 作者姓名：Miranda R. Goode; Emily Moscato |
| 商品類型： | 商品編號：8B20A071 |
| 出版日期：2020/08/24 | 內容長度：5 頁 |
Teaching note for product 9B20A071.
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| Aspire Food Group: Marketing a Cricket Protein Brand |
| 作者姓名：Miranda R. Goode; Emily Moscato |
| 商品類型：Case (Field) | 商品編號：9B20A071 |
| 出版日期：2020/08/24 | 內容長度：11 頁 |
While the practice of eating insects was still in its infancy in North America, Aspire Food Group (Aspire), with its Aketta cricket-protein products, was positioned for success in this emerging market. In 2018, having recently acquired Exo, a maker of cricket-based protein bars, Aspire's co-founders faced an important decision regarding the Aketta brand. While Aspire had experienced some success in marketing cricket powder, whole roasted crickets .....more
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