| 3M Taiwan: Product Innovation in the Subsidiary - Teaching Note |
| 作者姓名：Christopher Williams; Emily Liaw |
| 商品類型： | 商品編號：8B11M101 |
| 出版日期：2011/03/11 | 內容長度：10 頁 |
Teaching note for product 9B11M101.
|
| 3M Taiwan: Product Innovation in the Subsidiary |
| 作者姓名：Christopher Williams; Emily Liaw |
| 商品類型：Case (Pub Mat) | 商品編號：9B11M101 |
| 出版日期：2011/03/11 | 內容長度：14 頁 |
On January 17, 2005, 3M Taiwan’s function head of its health care business division found himself in a meeting with the Acne Dressing project team. In 2004, the function head had initiated a project team to exploit local market needs for 3M hydrocolloid dressing, a technology that had existed in the company for many years without any practical applications. The local project team suggested applying the material for acne treatment. The product would .....more
|