Taco Bell in the Gulf Region: Re-Entering the UAE Market |
作者姓名:Elie Chrysostome, Saad Fasihi |
商品類型:Case (Pub Mat) | 商品編號:W44198 |
出版日期:2025/05/21 | 內容長度:13 頁 |
Taco Bell Corporation first entered the United Arab Emirates (UAE) market in 2008, but due to strategic misalignments and fierce competition from established brands, Taco Bell withdrew in 2012. Since that exit, the UAE market experienced significant changes, notably a substantial increase in the expatriate population, which led to rapid growth in the consumption of Mexican cuisine. <br><br>In June 2024, considering its recent success in .....more
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Taco Bell in the Gulf Region: Re-Entering the UAE Market - Teaching Note |
作者姓名:Elie Chrysostome, Saad Fasihi |
| 商品編號:W44199 |
出版日期:2025/05/21 | 內容長度:7 頁 |
Teaching note for product W44198.
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