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Taco Bell in the Gulf Region: Re-Entering the UAE Market
作者姓名:Elie Chrysostome, Saad Fasihi
商品類型:Case (Pub Mat)商品編號:W44198
出版日期:2025/05/21內容長度:13 頁

Taco Bell Corporation first entered the United Arab Emirates (UAE) market in 2008, but due to strategic misalignments and fierce competition from established brands, Taco Bell withdrew in 2012. Since that exit, the UAE market experienced significant changes, notably a substantial increase in the expatriate population, which led to rapid growth in the consumption of Mexican cuisine. <br><br>In June 2024, considering its recent success in .....more

Taco Bell in the Gulf Region: Re-Entering the UAE Market - Teaching Note
作者姓名:Elie Chrysostome, Saad Fasihi
 商品編號:W44199
出版日期:2025/05/21內容長度:7 頁

Teaching note for product W44198.