| Username Investment Ltd.: Founders' Succession in Emerging Markets - Teaching Note |
| 作者姓名：Edward Mungai |
| | 商品編號：W47329 |
| 出版日期：2026/04/15 | 內容長度：11 頁 |
Teaching note for product W47328.
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| Username Investment Ltd.: Founders' Succession in Emerging Markets |
| 作者姓名：Edward Mungai |
| 商品類型：Case (Field) | 商品編號：W47328 |
| 出版日期：2026/04/15 | 內容長度：11 頁 |
The case traces the journey of Username Investment Ltd. (Username), a Kenyan small and mid-sized enterprise (SME) in the real estate sector, founded by three university friends who transitioned from employment to entrepreneurship. Drawing on their prior professional experiences, the founders identified inefficiencies in land transactions. They grew Username into one of Kenya’s leading land-selling firms through an innovative business model. However, .....more
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