| Nespresso and the U.S. Market - Teaching Note |
| 作者姓名：Edward Boon; Colin Campbell; Leyland Pitt |
| 商品類型： | 商品編號：8B14M080 |
| 出版日期：2014/08/13 | 內容長度：8 頁 |
Teaching note for product 9B14M080.
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| Nespresso and the U.S. Market |
| 作者姓名：Edward Boon; Colin Campbell; Leyland Pitt |
| 商品類型：Case (Pub Mat) | 商品編號：9B14M080 |
| 出版日期：2014/08/13 | 內容長度：12 頁 |
At the beginning of 2012, Nespresso, a manufacturer and distributor of home-brewed, single-serve coffee machines and capsules, is considering how best to increase its share of the U.S. market. It had always relied on organic growth through its own retail stores and a few premium department store chains. However, between 2005 and 2011, the demand for capsule coffee boomed, and this attracted a number of new competitors, including Starbucks, while existing .....more
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