| Industry SuperFunds: What Next for the Brand That Transformed a Sector? |
| 作者姓名：Don O'Sullivan |
| 商品類型：Case (Field) | 商品編號：W43583 |
| 出版日期：2025/07/16 | 內容長度：17 頁 |
The case examines the strategic branding dilemma Industry Super Australia (ISA) faced in 2025. ISA was an industry association representing profit-to-member pension funds (referred to as superannuation or super funds in Australia). Over 20 years, ISA had developed the highly successful Industry SuperFunds brand, which was instrumental in propelling the growth of profit-for-member funds from marginal players in the market in 2005 to market dominance .....more
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| Industry SuperFunds: What Next for the Brand That Transformed a Sector? – Teaching Note |
| 作者姓名：Don O'Sullivan |
| | 商品編號：W43584 |
| 出版日期：2025/07/16 | 內容長度：11 頁 |
Teaching note for product W43583.
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