| Lance Armstrong and Livestrong Foundation: Rising Again After the Fall - Teaching Note |
| 作者姓名：Dheeraj Sharma; Varsha Verma |
| 商品類型： | 商品編號：8B14A021 |
| 出版日期：2014/06/20 | 內容長度：8 頁 |
Teaching note for product number 9B14A021.
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| Lance Armstrong and Livestrong Foundation: Rising Again After the Fall |
| 作者姓名：Dheeraj Sharma; Varsha Verma |
| 商品類型：Case (Pub Mat) | 商品編號：9B14A021 |
| 出版日期：2014/06/20 | 內容長度：11 頁 |
Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial proof available and Armstrong accepted the charges. Subsequent to this news, most of the brands that had endorsed Armstrong terminated their contracts with him. As a cancer survivor, Armstrong had started Livestrong Foundation, an organization .....more
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