| Four Visions’ Plant Medicines: Overcoming Western Cultural Challenges Through Disruptive Marketing |
| 作者姓名：Dennis Paris, Jennifer Sundstrom-Fitzgerald, Sheri Lambert, Denise Donaghue, null |
| 商品類型：Case (Field) | 商品編號：W41813 |
| 出版日期：2025/03/31 | 內容長度：20 頁 |
The mission of Four Visions Market LLC (Four Visions) to globalize plant medicine was facing a financial plateau. Seeking a new growth trajectory for the company, founder Mariah Gannessa partnered with Nicole Bezinski, CEO of NPB Consulting, to revitalize the brand. With 13 years of experience living among Indigenous communities in South America, Gannessa had gained first-hand insights into the healing power of plant medicine, forging deep connections .....more
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| Four Visions’ Plant Medicines: Overcoming Western Cultural Challenges Through Disruptive Marketing – Teaching Note |
| 作者姓名：Dennis Paris, Jennifer Sundstrom-Fitzgerald, Sheri Lambert, Denise Donaghue |
| 商品類型： | 商品編號：W41814 |
| 出版日期：2025/03/31 | 內容長度：16 頁 |
Teaching note for product W41813.
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