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Horn & Hardart: Reviving A Legacy Brand—Strategy, Positioning, And Investor Value
作者姓名:Dennis Paris, Charles Miller
商品類型:Case (Field)商品編號:W47892
出版日期:2026/03/17內容長度:12 頁

In 2023, David Arena felt the urge for a new challenge. His inspiration came from an unexpected source: Horn & Hardart (H&H), a once-iconic American dining brand. At its 1952 peak, the company operated 171 locations across Philadelphia, Pennsylvania, and New York, New York, serving 750,000 customers daily. By 1991, H&H had vanished, undone by suburban migration, inflation, and fast-food competition. David saw an opportunity to revive H&H .....more

Horn & Hardart: Reviving A Legacy Brand—Strategy, Positioning, And Investor Value - Teaching Note
作者姓名:Dennis Paris, Charles Miller
 商品編號:W47893
出版日期:2026/03/17內容長度:11 頁

Teaching note for product W47892.