| MVS Saree: Struggle for Survival in a Growing Market |
| 作者姓名：Deepika Dhingra, Bhavika Bali, Subba Lakshmi Prabha, Arup Majumdar, Satakshi Raj |
| 商品類型：Case (Field) | 商品編號：W41959 |
| 出版日期：2025/03/19 | 內容長度：18 頁 |
Ashok Betraj’s venture, Maanini Vastra Samskrithi Pvt. Ltd. (MVS), was a boutique saree store specializing in 250 varieties of handloom and specialty sarees sourced from impoverished weavers across India. Despite its social mission and reputation, MVS was caught between organized premium players in the market and unorganized sellers offering lower prices. The saree market’s shift to online platforms and urban consumers’ preference for Western wear .....more
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| MVS Saree: Struggle for Survival in a Growing Market - Teaching Note |
| 作者姓名：Deepika Dhingra, Bhavika Bali, Subba Lakshmi Prabha, Arup Majumdar, Satakshi Raj |
| 商品類型： | 商品編號：W41960 |
| 出版日期：2025/03/19 | 內容長度：19 頁 |
Teaching note for product W41959.
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