| Airtel: Create a New Brand or Use Existing Ones? |
| 作者姓名：Deep Desai, Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W34578 |
| 出版日期：2024/11/01 | 內容長度：9 頁 |
Niraj Sharma, Director of Marketing at Airtel, located in India, and his team prepared to launch India’s first telecom convergence product – a single telecom plan that provided mobile, paid TV, and WiFi services under one bill plan. Telecom convergence was expected to be the next big battle against the deep-pocket competitor Jio Telecom. In January 2023, there were three branding options on the table: positioning this convergence plan as a premium .....more
|
| Airtel: Create a New Brand Or Use Existing Ones? - Teaching Note |
| 作者姓名：Deep Desai, Jaydeep Mukherjee |
| 商品類型： | 商品編號：W34579 |
| 出版日期：2024/11/01 | 內容長度：7 頁 |
Teaching note for product W34578.
|