| Phillips Foods, Inc. - Introducing King Crab to the Trade - Teaching Note |
| 作者姓名：Frederic Brunel; Deborah Utter |
| 商品類型： | 商品編號：8B09A04 |
| 出版日期：2009/07/04 | 內容長度：19 頁 |
Teaching note for product 9B09A004.
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| Phillips Foods, Inc. - Introducing King Crab to the Trade |
| 作者姓名：Frederic Brunel; Deborah Utter |
| 商品類型：Case (Field) | 商品編號：9B09A004 |
| 出版日期：2009/07/04 | 內容長度：20 頁 |
By 2006, Phillips Food Inc. had grown into one of the largest seafood businesses in the United States and was the number one U.S. brand for crab meat. The company comprised a restaurant division, a foodservice products division that sold to restaurants, and a retail products division that sold to grocery stores. In August, 2006, Phillips' product manager was responsible for defining the communication strategy decisions required to launch its new .....more
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