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Starbucks Canada: The Mobile Payments Decision
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar;
商品類型:Case (Library)商品編號:9B15E002
出版日期:2015/05/26內容長度:12 頁

In December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new .....more

Starbucks Canada: The Mobile Payments Decision - Teaching Note
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar;
 商品編號:8B15E002
出版日期:2015/05/22內容長度:8 頁

Teaching note for product 9B15E002.

NASDAQ OMX: The Facebook Debacle - Teaching Note
作者姓名:Deborah Compeau; Ken Mark
商品類型:商品編號:8B13E006
出版日期:2013/06/14內容長度:8 頁

Teaching note for product 9B13E006.

NASDAQ OMX: The Facebook Debacle
作者姓名:Deborah Compeau; Craig Dunbar; Michael R. King; Ken Mark
商品類型:Case (Pub Mat)商品編號:9B13E006
出版日期:2013/05/03內容長度:12 頁

Senior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock market, .....more

Facebook, Inc.: The Initial Public Offering - Student Spreadsheet
作者姓名:Deborah Compeau; Craig Dunbar; Michael R. King; Ken Mark
商品類型:商品編號:7B12N031
出版日期:2013/03/04內容長度:509 頁

Excel spreadsheet for students.

Facebook, Inc.: The Initial Public Offering (A)
作者姓名:Deborah Compeau; Craig Dunbar; Michael R. King; Ken Mark
商品類型:Case (Pub Mat)商品編號:9B12N031
出版日期:2013/01/25內容長度:20 頁

It was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from institutional .....more

Unimicron Technology Corporation (Traditional Chinese version)
作者姓名:Deborah Compeau; Eugenia Huang
商品類型:Case (Field)商品編號:9B10ET03
出版日期:2012/03/28內容長度:17 頁

The president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.

ING Direct USA: Facing the Future - Teaching Note
作者姓名:Deborah Compeau; P. Fraser Johnson; Gerard Seijts; Ken Mark
商品類型:商品編號:8B10M090
出版日期:2012/01/16內容長度:15 頁

Teaching note for product 9B10M090.

IBM Canada Ltd.: Implementing Global Strategy - Teaching Note
作者姓名:Deborah Compeau; Ken Mark
商品類型:商品編號:8B10E008
出版日期:2011/07/12內容長度:6 頁

Teaching note for product 9B10E008.

Privacy Issues and Monetizing Twitter - Teaching Note
作者姓名:Deborah Compeau; Nicole R.D. Haggerty; Shady Fraiha
商品類型:商品編號:8B11E002
出版日期:2011/07/03內容長度:15 頁

Teaching Note for 9B11E002.

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