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Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version)
作者姓名:Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish Chatterjee;
商品類型:Case (Pub Mat)商品編號:W27122
出版日期:2021/11/11內容長度:12 頁

Paytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a .....more

Paytm: Targeting More Pockets for Its Mobile Wallet - Teaching Note
作者姓名:Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish Chatterjee
商品類型:商品編號:8B16M026
出版日期:2016/03/03內容長度:8 頁

Teaching note for product 9B16M026.

Paytm: Targeting More Pockets for Its Mobile Wallet
作者姓名:Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish Chatterjee;
商品類型:Case (Pub Mat)商品編號:9B16M026
出版日期:2016/03/03內容長度:11 頁

Paytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a .....more