| Optima Business Group: Leveraging Information Technology for Salesforce Enablement - Teaching Note |
| 作者姓名：Ritu Mehta; Debabrata Ghosh |
| 商品類型： | 商品編號：8B15A021 |
| 出版日期：2015/04/29 | 內容長度：6 頁 |
Teaching note for product 9B15A021.
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| Optima Business Group: Leveraging Information Technology for Salesforce Enablement |
| 作者姓名：Ritu Mehta; Debabrata Ghosh |
| 商品類型：Case (Gen Exp) | 商品編號：9B15A021 |
| 出版日期：2015/04/29 | 內容長度：11 頁 |
Optima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and benefits .....more
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