| Ele.me: The Entrepreneur's Growth Dilemma - Teaching Note |
| 作者姓名：Simon Parker; Xu Zhao; David Sang |
| 商品類型： | 商品編號：8B16M012 |
| 出版日期：2016/03/16 | 內容長度：6 頁 |
Teaching note for product 9B16M012.
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| Ele.me: The Entrepreneur's Growth Dilemma |
| 作者姓名：Simon Parker; Xu Zhao; David Sang; |
| 商品類型：Case (Field) | 商品編號：9B16M012 |
| 出版日期：2016/03/16 | 內容長度：8 頁 |
In June 2014, the co-founder and chief executive officer of the fast-growing, Shanghai-based online food ordering and delivery service ele.me, was wrestling with multiple growth-related questions. He had lofty ambitions for his venture but was facing the first major competitive threat in the form of a diversifying entrant. In the face of this threat, and with his inexperience as a business manager, he was unsure about how quickly to try to scale up .....more
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