The director of business development of the electronic banking division of the Canadian Imperial Bank of Commerce (CIBC) had just won a long-fought battle to implement a wireless banking initiative for customers with mobile devices such as cell phones and personal digital assistants. Now he had to make a number of key decisions relating to the strategy. These decisions included which services to offer (banking as well as non-related services), which .....more

Teaching note for product 9B01E001.