| Philips: From Products to Platforms |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25545 |
| 出版日期：2021/10/09 | 內容長度：12 頁 |
In March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms. The CISO faced three managerial dilemmas: How could he transform the long-standing functional orientation at Philips into a multidisciplinary alignment? How could he ensure that Philips’s customer-facing .....more
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| Philips: From Products to Platforms - Teaching Note |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W25546 |
| 出版日期：2021/10/09 | 內容長度：8 頁 |
Teaching note for product W25545.
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W25510 |
| 出版日期：2021/09/30 | 內容長度：7 頁 |
Teaching note for product W25509.
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25509 |
| 出版日期：2021/09/30 | 內容長度：11 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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