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Teamoure Iced Tea: The Expansion Conundrum
作者姓名:Darren Meister, Atish Chattopadhyay, Kamalika Chakraborty, Sandeep Puri
商品類型:Case (Field)商品編號:W49005
出版日期:2026/04/09內容長度:9 頁

In November 2025, Teamoure, a clean-label ready-to-drink iced tea brand with two validated flavours, owned by Gryffindor Organic Beverages Private Limited, stood at a crossroads. The company aimed to scale towards an INR 1 billion revenue target by 2028. However, growth was constrained by limited manufacturing flexibility, high logistics costs, restricted distribution reach, and a narrow product portfolio. Rising demand for healthier beverages and .....more

Teamoure Iced Tea: The Expansion Conundrum - Teaching Note
作者姓名:Darren Meister, Atish Chattopadhyay, Kamalika Chakraborty, Sandeep Puri
 商品編號:W49006
出版日期:2026/04/09內容長度:14 頁

Teaching note for product W49005.

GitHub at the Crossroads: From Developer Haven to Microsoft’s AI Powerhouse - Teaching Note
作者姓名:Ting Li, Darren Meister, Bhavya Vora
 商品編號:W48522
出版日期:2026/02/17內容長度:9 頁

Teaching note for product W48521.

GitHub at the Crossroads: From Developer Haven to Microsoft’s AI Powerhouse
作者姓名:Ting Li, Darren Meister, Bhavya Vora
商品類型:Case (Pub Mat)商品編號:W48521
出版日期:2026/02/17內容長度:10 頁

In August 2025, Microsoft Corporation (Microsoft) folded GitHub into its CoreAI division, ending years of semi-autonomy and placing the platform under the leadership of Jay Parikh, a former engineering executive at Meta Platforms Inc. The move positioned GitHub at the centre of Microsoft’s “artificial intelligence (AI) agent factory” vision, linking Copilot, Azure, and OpenAI into a unified AI development ecosystem. As Copilot adoption accelerated, .....more

Smooth Start: Selling Process for Launching GentleGlide Shaving Cream
作者姓名:Sandeep Puri, Darren Meister, Anna Pietraszek
商品類型:Case (Field)商品編號:W47350
出版日期:2025/12/03內容長度:5 頁

In August 2025, SBS International prepared its entry into the Philippines shaving category with the launch of GentleGlide shaving cream. Sid Mendoza, president, and Maya Rodriguez, head of marketing and sales, needed to align on a lean, disciplined go-to-market strategy. The team had to decide where to prospect and how strictly to qualify leads to stretch a six-representative sales force, while also determining which buyer persona best captured the .....more

Smooth Start: Selling Process for Launching GentleGlide Shaving Cream - Teaching Note
作者姓名:Darren Meister, Sandeep Puri, Anna Pietraszek
商品類型:商品編號:W47351
出版日期:2025/12/03內容長度:13 頁

Teaching note for product W47350.

DeepSeek and Open-Source AI: Navigating the Path to Sustainable Monetization
作者姓名:Ting Li, Darren Meister, Ethan Rong
商品類型:Case (Pub Mat)商品編號:W44776
出版日期:2025/06/19內容長度:15 頁

In early 2025, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co. Ltd. (DeepSeek), a Chinese artificial intelligence (AI) start-up, released a suite of open-source generative AI models that rivalled leading Western alternatives in performance, despite operating with significantly less capital and hardware infrastructure. Founded by former hedge fund manager Liang Wenfeng, DeepSeek quickly emerged as a disruptive force in the global .....more

DeepSeek and Open-Source AI: Navigating the Path to Sustainable Monetization - Teaching Note
作者姓名:Ting Li, Darren Meister, Ethan Rong
 商品編號:W44777
出版日期:2025/06/19內容長度:12 頁

Teaching note for product W44776.

Reliance and Disney: Reshaping the Media and Entertainment Business in India
作者姓名:Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh
商品類型:Case (Pub Mat)商品編號:W38350
出版日期:2024/07/23內容長度:10 頁

In May 2024, the National Company Law Tribunal of India approved the merger of Star India Private Limited (Star India) and Viacom18 Media Private Limited (Viacom18). Star India was a broadcasting service owned by The Walt Disney Company and Viacom18 was a media company owned by Reliance Industries Limited. The two companies had been working on an agreement to merge the two media and entertainment businesses since December 2023. A new subsidiary of .....more

Reliance and Disney: Reshaping the Media and Entertainment Business in India - Teaching Note
作者姓名:Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh
商品類型:Note商品編號:W38351
出版日期:2024/07/23內容長度:13 頁

Teaching note for product W38350.

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