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| DeepSeek and Open-Source AI: Navigating the Path to Sustainable Monetization |
| 作者姓名：Ting Li, Darren Meister, Ethan Rong |
| 商品類型：Case (Pub Mat) | 商品編號：W44776 |
| 出版日期：2025/06/19 | 內容長度：15 頁 |
In early 2025, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co. Ltd. (DeepSeek), a Chinese artificial intelligence (AI) start-up, released a suite of open-source generative AI models that rivalled leading Western alternatives in performance, despite operating with significantly less capital and hardware infrastructure. Founded by former hedge fund manager Liang Wenfeng, DeepSeek quickly emerged as a disruptive force in the global .....more
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| DeepSeek and Open-Source AI: Navigating the Path to Sustainable Monetization - Teaching Note |
| 作者姓名：Ting Li, Darren Meister, Ethan Rong |
| | 商品編號：W44777 |
| 出版日期：2025/06/19 | 內容長度：12 頁 |
Teaching note for product W44776.
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| Reliance and Disney: Reshaping the Media and Entertainment Business in India |
| 作者姓名：Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh |
| 商品類型：Case (Pub Mat) | 商品編號：W38350 |
| 出版日期：2024/07/23 | 內容長度：10 頁 |
In May 2024, the National Company Law Tribunal of India approved the merger of Star India Private Limited (Star India) and Viacom18 Media Private Limited (Viacom18). Star India was a broadcasting service owned by The Walt Disney Company and Viacom18 was a media company owned by Reliance Industries Limited. The two companies had been working on an agreement to merge the two media and entertainment businesses since December 2023. A new subsidiary of .....more
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| Reliance and Disney: Reshaping the Media and Entertainment Business in India - Teaching Note |
| 作者姓名：Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh |
| 商品類型：Note | 商品編號：W38351 |
| 出版日期：2024/07/23 | 內容長度：13 頁 |
Teaching note for product W38350.
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development (Simplified Chinese version) |
| 作者姓名：Darren Meister; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W28193 |
| 出版日期：2022/03/31 | 內容長度：10 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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| Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies |
| 作者姓名：Darren Meister, Pamela Ho |
| 商品類型：Case (Field) | 商品編號：W25248 |
| 出版日期：2021/10/09 | 內容長度：12 頁 |
In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and expertise to develop the final iteration of a new customer onboarding process. The new model developed for Scotiabank, one of Canada’s Big Six banks, was named Project Fusion. Working closely with cross-functional teams, the associate product manager was advising his product team on how to best proceed .....more
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| Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies - Teaching Note |
| 作者姓名：Darren Meister, Pamela Ho |
| 商品類型：Note | 商品編號：W25249 |
| 出版日期：2021/10/09 | 內容長度：6 頁 |
Teaching note for product W25248.
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| Philips: From Products to Platforms |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25545 |
| 出版日期：2021/10/09 | 內容長度：12 頁 |
In March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms. The CISO faced three managerial dilemmas: How could he transform the long-standing functional orientation at Philips into a multidisciplinary alignment? How could he ensure that Philips’s customer-facing .....more
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| Philips: From Products to Platforms - Teaching Note |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Note | 商品編號：W25546 |
| 出版日期：2021/10/09 | 內容長度：8 頁 |
Teaching note for product W25545.
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| McCormick & Co.: Deploying Artificial Intelligence in New Product Development |
| 作者姓名：Darren Meister, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W25509 |
| 出版日期：2021/09/30 | 內容長度：11 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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