Gamesedge.com (B) |
作者姓名:Michael R. Pearce; Darren Hatherell; John Walsh |
商品類型:Supplement | 商品編號:9B00A034 |
出版日期:2002/04/01 | 內容長度:14 頁 |
This supplement to GamesEDGE.com (A), product 9B00A033 discusses the results of the launch of the Internet site for interactive gaming, and where the company should go from here.
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Gamesedge.com (A) |
作者姓名:Michael R. Pearce; Darren Hatherell;John Walsh |
商品類型:Case (Field) | 商品編號:9B00A033 |
出版日期:2002/01/04 | 內容長度:12 頁 |
Two MBA students decide to launch an e-commerce, Internet-based business selling interactive games. Currently the video game market focused on personal computer-based platforms with only one offering Internet access. Over the next few months they would have a number of challenges, not only would the need to build the programming for the site, they must develop a business plan and marketing strategy that would compete with the strong personal computer-based .....more
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