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Gamesedge.com (B)
作者姓名:Michael R. Pearce; Darren Hatherell; John Walsh
商品類型:Supplement商品編號:9B00A034
出版日期:2002/04/01內容長度:14 頁

This supplement to GamesEDGE.com (A), product 9B00A033 discusses the results of the launch of the Internet site for interactive gaming, and where the company should go from here.

Gamesedge.com (A)
作者姓名:Michael R. Pearce; Darren Hatherell;John Walsh
商品類型:Case (Field)商品編號:9B00A033
出版日期:2002/01/04內容長度:12 頁

Two MBA students decide to launch an e-commerce, Internet-based business selling interactive games. Currently the video game market focused on personal computer-based platforms with only one offering Internet access. Over the next few months they would have a number of challenges, not only would the need to build the programming for the site, they must develop a business plan and marketing strategy that would compete with the strong personal computer-based .....more