| Inverroche Gin: Taking African Sophistication Global |
| 作者姓名：Albert Wocke, Danie Petzer |
| 商品類型：Case (Field) | 商品編號：9B19M009 |
| 出版日期：2019/01/18 | 內容長度：9 頁 |
The owner of Inverroche Distillery established a viable business incorporating fynbos, the unique flora growing around the remote community of Still Bay, South Africa, into her premium gins. She grew Inverroche Distillery into the dominant brand in the artisanal gin segment of the South African gin market and beyond. In 2018, she was facing key decisions about taking her business forward. Should she grow Inverroche Distillery by actively focusing .....more
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| Inverroche Gin: Taking African Sophistication Global - Teaching Note |
| 作者姓名：Albert Wocke; Danie Petzer |
| 商品類型： | 商品編號：8B19M009 |
| 出版日期：2019/01/18 | 內容長度：11 頁 |
Teaching note for product 9B19M009.
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| Soweto Gold: Building an Iconic Craft Beer Brand - Teaching Note |
| 作者姓名：Tendai Mhizha; Anthony Wilson-Prangley; Danie Petzer |
| 商品類型： | 商品編號：8B17A031 |
| 出版日期：2017/05/31 | 內容長度：11 頁 |
Teaching note for product 9B17A031.
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| Soweto Gold: Building an Iconic Craft Beer Brand |
| 作者姓名：Tendai Mhizha; Anthony Wilson-Prangley; Danie Petzer; |
| 商品類型：Case (Field) | 商品編號：9B17A031 |
| 出版日期：2017/05/31 | 內容長度：10 頁 |
Soweto Gold was a premium microbrewery in the township of Soweto, South Africa. In 2011, one of its co-founders got the idea to start a craft brewery while on an advanced brewing course in London. After a period of soul-searching and research, in 2013, he found a partner to begin producing and marketing a new craft beer. They found early success by focusing their efforts on getting to know the craft beer market and creating a sustainable value proposition. .....more
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