| YG Entertainment: Inside the Korean Pop Music Factory (A) and (B) - Teaching Note |
| 作者姓名：Bryan Hong; Damian Lu |
| 商品類型： | 商品編號：8B16M009 |
| 出版日期：2016/04/02 | 內容長度：9 頁 |
Teaching note for products 9B16M009 and 9B16M010.
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| YG Entertainment: Inside the Korean Pop Music Factory (A) |
| 作者姓名：Bryan Hong ; Damian Lu; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M009 |
| 出版日期：2016/02/04 | 內容長度：18 頁 |
YG Entertainment (YG) is the second largest entertainment company in the South Korean pop music (K-pop) industry, and has experienced rapid growth while maintaining a profit margin of over two times the average profitability of top U.S. record labels. The case examines how YG and other K-pop entertainment companies have developed a unique system to produce a competitive advantage in an industry that typically experiences high failure rates and substantial .....more
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| YG Entertainment: Inside the Korean Pop Music Factory (B) |
| 作者姓名：Bryan Hong ; Damian Lu; |
| 商品類型：Supplement | 商品編號：9B16M010 |
| 出版日期：2016/02/04 | 內容長度：10 頁 |
Supplement to 9B16M009.
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