| BTS: Success and Risk with Fans and Influencers on Social Media - Teaching Note |
| 作者姓名：Daegon Cho; Sunghan Ryu |
| 商品類型： | 商品編號：8B21E010 |
| 出版日期：2021/05/13 | 內容長度：6 頁 |
Teaching note for product 9B21E010.
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| BTS: Success and Risk with Fans and Influencers on Social Media |
| 作者姓名：Daegon Cho; Sunghan Ryu |
| 商品類型：Note | 商品編號：9B21E010 |
| 出版日期：2021/05/13 | 內容長度：16 頁 |
Korean pop music (K-pop), once limited to an Asian market, broke its cultural boundaries and became global in 2012 when Psy’s song-and-dance video “Gangnam Style” went viral around the world. The subsequent global success of the Korean idol boy band BTS confirmed that K-pop had a place in an international music market. With international performances and major US awards since its debut in 2013, BTS was carefully analyzed by those who wanted to identify .....more
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