Teaching note for product 9B15M048.

As a result of teamwork and small steps taken by the four cousins and founders, who also fill the top management positions, ID Fresh has grown, in less than 10 years, from a kirana store (a small Indian neighbourhood grocery/retail shop) to a successful mid-sized ready-to-eat and ready-to-cook food company. The managing director recognizes the need to transition to a more proficient organization by recruiting highly motivated professionals to fill .....more

Teaching note for product 9B14A051.

CoCubes.com, (CoCubes) an entrepreneurial firm, instituted a paradigm change in the way campus recruitment occurred in India. In a paradoxical environment of the high availability of a formally educated yet not readily employable talent pool in a growing economy, CoCubes offered unique value propositions to its dual set of customers (colleges and companies). It was critical for CoCubes to effectively manage engagement with the recruiting companies .....more